Migrating a website or undergoing a complete redesign carries substantial SEO risk. Following a structured migration protocol ensures all organic equity is preserved.

The 5 Phases of a Zero-Loss SEO Migration

  1. Pre-Migration URL Inventory: Crawl and catalog 100% of existing legacy URLs, historic traffic, and inbound backlinks.
  2. 1:1 301 Redirect Mapping: Map every legacy URL to its exact semantic equivalent on the new site (never redirect all pages to the homepage).
  3. Staging Environment Auditing: Validate canonical tags, metadata, internal links, and structured data on a password-protected staging server.
  4. DNS Switch & Launch Execution: Deploy redirect rules at the server/CDN level and verify live HTTP status codes.
  5. Post-Launch Search Console Monitoring: Submit new XML sitemaps, monitor 404 error logs, and track indexation progression in Google Search Console.

Consult our technical SEO team for strategic support during critical site migrations.