For local businesses and regional service providers, the Google Local 3-Pack captures over 44% of total local search clicks. Ranking in the Map Pack depends on three core algorithmic pillars.

The 3 Google Local Ranking Pillars

  1. Relevance: How well your Google Business Profile (GBP) categories, primary services, and landing page content match the user's query.
  2. Distance / Proximity: How close your verified physical location or declared service area is to the searcher's physical location.
  3. Prominence: Your business's offline and online reputation, review velocity, average star rating, and local directory citation consistency.

Learn more about our local SEO services and Google Business Profile optimization.